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This web page states the following, "JTR Contractors is a family owned full service remodeling and designbuild contractor." We viewed that the web page also stated " Our purpose is to provide you with building services in a professional manner that benefits both of us." It also said " We specialize in residential remodeling and renovations, new home building, commercial and other related services. For a more extensive look at what JTR Contractors can do for you, please visit our services page. JTR Contractors is an established general contractor in the Tampa area." The header had kitchen remodeling as the highest ranking search term. It is followed by custom cabinets, kitchen cabinets, and kitchen design which isn't as ranked as highly as kitchen remodeling. The next words they uses is custom countertops. custom kitchen counters was included and will not be understood by search parsers.